Offerings

User Research

I help organizations understand their users—what they need, what’s working, and what’s getting in the way. My insights uncover opportunities to improve products and services, so teams can make confident, informed decisions that drive effective solutions.

Personas & Journey Mapping
User Interviews
Surveys

Usability Testing & Heuristics
Competitor Analysis
Design Workshops

User Research

I specialize in understanding users—what they need, what’s working, and what’s getting in the way. My insights uncover opportunities to improve products and services, so teams can make confident, informed decisions that drive effective solutions.

Personas & Journey Mapping
User Interviews
Surveys
Usability Testing & Heuristics
Competitor Analysis
Design Workshops

Market Research

I assist organizations in gaining a deeper understanding of how their brand is perceived by the public. By exploring attitudes, emotions, and expectations, I provide insights that help refine your brand strategy, messaging, and positioning for greater impact.

Focus Groups
User Interviews
Surveys

Brand Audit
Market Segmentation
Contextual Inquiry

Market Research

I assist organizations in gaining a deeper understanding of how their brand is perceived by the public. By exploring attitudes, emotions, and expectations, I provide insights that help refine your brand strategy, messaging, and positioning for greater impact.

Focus Groups
User Interviews
Surveys
Brand Audit
Market Segmentation
Contextual Inquiry

Service Design

I help shape service experiences across digital touchpoints, aligning people, processes and technology. By taking a holistic approach, I help drive better outcomes for both customers and employees.

Service Blueprinting
User Flows

Qualitative Research
Product Strategy

Service Design

I help shape service experiences across digital touchpoints, aligning people, processes and technology. By taking a holistic approach, I help drive better outcomes for both customers and employees.

Service Blueprinting
User Flows
Stakeholder Workshops
Qualitative Research
Product Strategy