Hi, I’m Zoe Forster - aka Zofo.

With Zofo Digital, I bring 10 years of experience in user and market research, service design, and product strategy.

My clients range from Fortune 500 companies and government agencies to and early-stage ventures. Depending on the project, I either work hands-on or assemble and lead freelance teams from my network of experienced researchers, designers, and developers.

Recent clients include Meta, Instagram, Principal Financial Group, and Utah Lake Authority. I’ve also contributed to early-stage product strategy and AI powered solutions.

Before Zofo Digital, I spent time at PwC and Wayfair, where I developed the consulting and leadership skills that shape how I work today.

Why Zofo?

Why Zofo?

Achieve more, spend less

Skip the corporate layers and top-tier agency fees. I personally handle the heart of your project, providing a flexible approach that meets your exact needs.

True Partnership

I treat clients as partners, not just accounts. I work side by side with you every step of the way, building solutions together.

Real Results

My focus is rooted in impact. I go beyond gathering insights— I deliver strategies that achieve measurable outcomes. 

“Zoe is amazing to work with! She helped the Utah Lake Authority with several iterations of market research that has informed marketing campaigns, planning efforts and projects at Utah Lake. She is quick to propose solutions, nimble in addressing desired changes or concerns and takes the time to listen to questions and dialogue to ensure she is delivering a quality product.”

Deputy Director at Utah Lake Authority